Bacardi
THE
SITUATION
SITUATION
Bacardi knew the future of commerce involved a direct-to-consumer strategy that could be replicable across their portfolio. They hired us to build that playbook.
The work
We worked with Bacardi’s executive team to launch a new brand in the UK under the Bacardi umbrella. Our team created the brand’s identity, produced photo and video content, developed a media buying strategy and coordinated a full brand launch.
The Outcome
- A strategic playbook for Bacardi’s brand portfolio
- A roadmap for continued growth
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Bacardi