Favor
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THE
SITUATION
SITUATION
Favor was spending over 5-figures per day in ad spend to acquire customers in the lower funnel. They recruited us to double their spend without losing efficiency.
The work
Our team proposed a content production initiative with various types of creators and influencers who excelled at storytelling on YouTube. We put together a media strategy for sourcing, testing and scaling the creators, then briefed and managed their content creation. Our team worked with Favor's media buyers to successfully execute the entire process. Twice.
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The Outcome
- Increased daily ad spend in alignment with Favor's goals, without any loss of customer acquisition cost efficiency
- Paid media wins
- Millions of earned media impressions from creator posts
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,
Favor